"I Don't Know" is the Worst Lie You Tell Yourself
Heather Hurst Heather Hurst

"I Don't Know" is the Worst Lie You Tell Yourself

In coaching, we call "confusion" an indulgent emotion.

Unlike "clean pain" or "useful discomfort", confusion produces exactly nothing. It is a mental loop. It’s the equivalent of spinning your tires in the mud and wondering why you aren't at your destination yet.

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Procrastination Isn’t Laziness. It’s Buffering.
Heather Hurst Heather Hurst

Procrastination Isn’t Laziness. It’s Buffering.

You’re not procrastinating because you’re lazy. You’re procrastinating because you’re trying to avoid how the work makes you feel — overwhelmed, confused, exposed, or inadequate. In The Life Coach School Model, procrastination is simply the action that follows an uncomfortable emotion. When you learn to allow the feeling instead of buffering it away, everything changes.

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What Executive Coaching Is — and What It Isn’t
Heather Hurst Heather Hurst

What Executive Coaching Is — and What It Isn’t

Executive coaching is often misunderstood. It isn’t therapy, consulting, or motivational conversation. It is a structured, performance-focused partnership designed to sharpen how you think, decide, and lead. Here are five things executive coaching is — and five things it isn’t.

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Why Feedback Feels Personal (Even When It’s Not)
Heather Hurst Heather Hurst

Why Feedback Feels Personal (Even When It’s Not)

Performance reviews have a reputation for being stressful, awkward, and emotionally charged. Many leaders dread them—whether they’re early in their careers or sitting in the executive seat.

But here’s the uncomfortable truth: performance reviews aren’t inherently painful. They only feel that way because of what we tell ourselves about them.

What if you went into your next feedback conversation genuinely curious—maybe even excited—to hear what someone sees that you can’t? And by excited, I don’t mean forced positivity. You can’t lie to yourself about how you feel. But you can understand why feedback feels the way it does—and change your relationship to it.

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When Confidence Drops at the Executive Level—and Why It’s Normal
Heather Hurst Heather Hurst

When Confidence Drops at the Executive Level—and Why It’s Normal

Executive positions don’t come with automatic confidence. It actually declines when you move into higher level roles or take on new kinds of work. 

Confidence is all about the way you think about yourself and your work. Read my latest blog post to learn how to manage your thoughts to build real self-trust.

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When One Email Hijacks Your Joy
Heather Hurst Heather Hurst

When One Email Hijacks Your Joy

Ever had one message steal your peace? 💔

A client received an unexpected email from a family member outlining years of hurt she never knew existed. Her brain couldn’t let it go—even during joyful moments with loving family.

That’s not weakness. That’s your brain doing its job: scanning for danger.

One thought that helped her reclaim the present:
“It’s okay for them to be wrong about me.”

It didn’t fix the relationship.
But it did free her to enjoy the good that was already there.

You don’t have to sacrifice today’s peace to solve yesterday’s pain.

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When Strength Becomes a Cage
Heather Hurst Heather Hurst

When Strength Becomes a Cage

High-achieving professionals are often encouraged to play to their strengths.

It’s solid advice—until it quietly stops working.

Strengths help you build credibility, create momentum, and establish a reputation. They often become the reason you’re trusted, promoted, and relied upon. Over time, you may even become known for a particular way of thinking, leading, or delivering results.

And then, at some point, growth slows.

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The Power of “Why?”
Heather Hurst Heather Hurst

The Power of “Why?”

When you feel stuck—when you can’t quite name what you’re thinking or what you’re feeling—the most powerful question you can ask is: Why?

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Stop Rambling: Build a Career Story
Heather Hurst Heather Hurst

Stop Rambling: Build a Career Story

One of the most important parts of interview prep is building a crisp, intentional narrative. And you need two versions:

  1. The story of your career — a 5-minute overview of how you built your skills.

  2. How your skills directly map to the job you’re applying for.

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