I’ve spent the past two decades helping leaders build what’s possible. In my career as a marketing leader in the SaaS and technology space, I’ve shaped strategy, storytelling, and culture for companies determined to become market leaders. My favorite part of that work has never just been the brand growth—it’s been watching people grow. Helping leaders find clarity, build confidence, and lead from purpose instead of pressure has been the most meaningful part of my journey.

Through Heather Hurst Executive Coaching, I help executives and teams do the same. My coaching combines proven, leading-edge coaching techniques with the strategic discipline of my corporate background. Together, we uncover the thoughts and behaviors that drive performance—so you can lead with focus, balance, and authenticity. Whether you’re navigating rapid growth, shifting team dynamics, or redefining success, our work is about creating direction that feels clear and intentional.

I believe leadership isn’t about doing more—it’s about thinking better. My mission is to help you find the calm, confident center that fuels both performance and fulfillment. Because when you lead from that place, your results—and your life—begin to reflect the leader you’ve always wanted to become.